FIRST OPTION MORTGAGE
INDUSTRY LEADER
Monthly live webinar — fully promoted and marketed. You coach, we fill the room.
Meta ad campaigns: live webinar promotion + evergreen value-add campaign running in parallel.
Production-verified LO target list built from industry database data in your target markets.
Full 4-email webinar reminder sequence: day before, 4 hours, 1 hour, live alert.
Webinar replay distribution campaign sent the following day.
Forever follow-up nurture system: 1-2 value-driven emails per month between webinars.
Bi-weekly pricing analysis and market visibility sends.
LinkedIn outreach strategy: targeted connection requests to LOs in your markets weekly.
Cold-to-warm graduation logic: contacts move automatically on engagement signals.
Monthly performance reporting with full KPI dashboard.
The LOs in your market are already receiving content from someone. The question is whether that someone is you — or your competition building influence right now.
We work with a limited number of leaders per market to protect list exclusivity and campaign quality.
CUSELL MARKETING — THE INFLUENCE SYSTEM
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